11.11 Singles’ Day

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It’s not quite clear when exactly Singles’ Day became a tradition or why. Singles Day started in the early 90s in China. China’s Singles’ Day began as a designated day for single people to party with single friends.

A special occasion for singles to meet, socialize and have fun. But in 2009 the online retail firm Alibaba adopted the day to promote a massive online shopping sale. Singles’ Day rapidly became a hit and other online retailers began cashing in. It soon became the World’s Biggest Shopping Event! Thousands of brands. Millions of products and One day to save.

Alibaba managed to expand Singles’ Day from a local Chinese sales event to a global sales day. Last year shoppers were from over 200 countries. Not only are the consumers global, but also the products on sale on Singles’ Day. Alibaba says that about 5,000 international brands from 25 countries offered Singles’ Day promotions including many US retailers and brands.

Singles’ Day has gradually become one of the largest online shopping days in the world, with sales on Alibaba’s sites Tmall and Taobao of US$5.8 billion in 2013, US$9.3 billion in 2014, and over US$14.3 billion in 2015. Yearly significant increases all on this one special day!

When Western merchants think of online mega-sales, they might think of Black Friday or Cyber Monday. In 2016, Alibaba passed $14 billion in revenue on Singles’ Day, more than double the $5.8 billion in sales of the combined U.S. e-commerce holidays of Black Friday and Cyber Monday.

Just like Valentine’s Day, couples buy each other presents on Singles’ Day. It’s an opportunity to treat yourself and buy the things you’ve always wanted. Online shopping sales are expected to reach record levels as Chinese consumers flock to “Singles’ Day” discounts.

The 11.11 Global Shopping Festival 2016 will begin on November 11, 2016 at midnight, China time. (noon on the east coast and 9am on the west coast of the United States. Europeans can set their alarm to 6pm CET).

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