Gen Z

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No Returns Necessary: These "Soft Life" Beauty Items Are 100% for Keeps No Returns Necessary: These "Soft Life" Beauty Items Are 100% for Keeps
No Returns Necessary: These "Soft Life" Beauty Items Are 100% for Keeps
Thank me later.
My 23-Year-Old Sister Needs Shopping Recs—31 Styles I Told Her to Check Out My 23-Year-Old Sister Needs Shopping Recs—31 Styles I Told Her to Check Out
My 23-Year-Old Sister Needs Shopping Recs—31 Styles I Told Her to Check Out
The 20-something shopping guide of your dreams.
Gen Z Only Uses Celeb Beauty Brands That Balance Relatability With Accessibility Gen Z Only Uses Celeb Beauty Brands That Balance Relatability With Accessibility
Gen Z Only Uses Celeb Beauty Brands That Balance Relatability With Accessibility
They have star power.
Abercrombie & Fitch Got a Gen Z Makeover, and These Outfits Are Absolutely 10/10 Abercrombie & Fitch Got a Gen Z Makeover, and These Outfits Are Absolutely 10/10
Abercrombie & Fitch Got a Gen Z Makeover, and These Outfits Are Absolutely 10/10
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You're in, You're Out: 7 Gen Z–Approved Fall Trends You Have to See You're in, You're Out: 7 Gen Z–Approved Fall Trends You Have to See
You're in, You're Out: 7 Gen Z–Approved Fall Trends You Have to See
These trends are my Roman empire.
Get In—We're Going Shopping: The 6 Cool Trends Gen Z Is Buying This Fall Get In—We're Going Shopping: The 6 Cool Trends Gen Z Is Buying This Fall
Get In—We're Going Shopping: The 6 Cool Trends Gen Z Is Buying This Fall
The guide to what's cool right now.

Trending Stories

Gen Z Loves TikTok-Viral Quiet-Luxury Beauty—Here's Why
Count me in.
TikTok's Beauty Trends Are Inexplicably Fruity, and Gen Z Is Eating Them Up
A look inside the evolution of fruit-inspired beauty.
From Sofia Richie to Olivia Rodrigo—These Gen Z Outfits Have Our Full Attention
Nothing but cool looks ahead.
Gen Z's Latest Trend? Cosplaying Rich People, of Course
A deep dive into the sartorial phenomenon.
I'm a Gen Z Beauty Editor—Here's Every Product I'm Eyeing for My Birthday
It's got a little bit of everything at every price point.
We Just Looked Into Our Gen Z Crystal Ball—5 Cool Staples That Will Take Over
Maddie and Kenzie Ziegler know what's up.